Free guides for listing agents
Real estate video resources, organized by the job
Start with the decision in front of you. These practical guides help agents choose a useful format, brief the work, protect listing accuracy, prepare each destination, and connect a finished video to a current next step.
Choose your next step
01 · Plan the campaign
Choose the job before the format
Prepare the seller conversation, decide what the video should help a viewer do, and turn the approved scope into a property campaign.
Prepare a listing presentation
Build the seller conversation around property research, discovery, current evidence, marketing proof, responsibilities, and next steps.
Read the guideBuild a listing intake form
Gather property facts, seller decisions, access, media rights, approvals, and campaign handoffs without replacing required forms.
Read the guideBuild a listing marketing plan
Turn the seller promise into property-specific deliverables, owners, approvals, distribution, reporting, and update rules.
Read the guide18 real estate video ideas
Choose listing, seller, buyer, and local-utility formats by goal, source material, hook, and call to action.
Read the guideReal estate video vs. virtual tour
Compare linear video, interactive tours, floor plans, and live showings by the job each medium must do.
Read the guideHow much does a real estate video cost?
Compare DIY, photo-based, and on-site production by scope, time, versions, revisions, and usable deliverables.
Read the guideHow long should a real estate video be?
Choose the runtime by viewer job, destination, property story, and the evidence each scene adds.
Read the guideHow to refresh a stale listing
Diagnose where buyer progress stops, coordinate price, property, presentation, and distribution, then relaunch a truthful story.
Read the guide02 · Create the video
Turn approved property media into a clear story
Use the source material you have, plan what still needs to be captured, and keep narration, movement, and music accurate to the listing.
Make a real estate video from photos
Select, sequence, animate, narrate, and review listing photography without returning to the property to film.
Read the guideMake video without being on camera
Choose listing-photo, voiceover, text-led, screen-recorded, hands-only, or diagram-based formats by the evidence and viewer job.
Read the guidePrepare and review listing photography
Coordinate seller preparation, coverage, photo-day decisions, delivery, rights, gallery order, and video reuse.
Read the guideOrder real estate listing photos
Choose a truthful lead image, group related rooms, adapt the route by property type, and prepare deliberate video, social, and email selections.
Read the guideBrief an on-site property video
Plan room coverage, camera movement, vertical cutdowns, agent audio, optional drone work, and editor handoff.
Read the guideBuild the right property-video kit
Choose a reliable kit for listing-photo videos, phone walkthroughs, agent-led clips, or a professional shoot without buying unused gear.
Read the guidePlan the video scene by scene
Join listing photos or footage with scene jobs, timing, movement, narration, text, formats, fact sources, and approval.
Read the guideFilm a property video with a phone
Choose the deliverable, prepare the property, capture stable editable clips, review the route, and hand off useful footage.
Read the guideLight a property video room by room
Scout the property, choose the shoot window, prepare practical lights, control bright windows, and review color and exposure.
Read the guideChoose real estate video camera settings
Build and test phone or mirrorless settings for resolution, frame rate, exposure, white balance, focus, stabilization, and the edit path.
Read the guideEdit and approve a real estate video
Organize listing media, build the route, manage review, and deliver clean horizontal and vertical versions.
Read the guideChoose a real estate video editing app
Compare mobile, browser, professional, and photo-to-video paths by source media, output, control, and repeatable work.
Read the guideCreate real estate video captions
Separate synchronized captions, on-screen property text, and post copy, then review each layer against the approved listing.
Read the guideMake the complete property video usable
Review captions, important visual information, descriptive transcripts, on-screen text, player controls, page context, and updates.
Read the guideHire a real estate videographer
Send a comparable brief, review complete property work, normalize quotes, confirm rights, and score the first delivery.
Read the guidePlan drone video for real estate
Decide when aerials add evidence, coordinate the U.S. flight framework, brief purposeful shots, and review every implied property fact.
Read the guideWrite property-first video hooks
Use 24 copyable openings with a matching proof shot, complete script path, and accuracy review.
Read the guideWrite property-first narration
Build a timed 30-, 60-, or 90-second script, then check every line against the visuals and listing facts.
Read the guideWrite a real estate listing description
Build the public remarks from verified facts, a five-part structure, destination-specific edits, and a responsible final review.
Read the guideProduce a real estate video voiceover
Choose the voice path, prepare the read, record or generate it, mix it, caption it, and approve every version.
Read the guideChoose music for a real estate video
Write the mood brief, verify commercial use, separate platform music from portable music, and keep a rights record.
Read the guideCheck listing photography usage rights
Map every source, license, MLS authority, edit, destination, user, and post-listing reuse before publishing.
Read the guide03 · Publish and improve
Prepare each destination and maintain the asset
Export deliberate versions, publish to MLS and direct channels, send the launch email, and update the campaign when the listing changes.
Real estate video sizes and formats
Prepare horizontal and vertical masters for Reels, TikTok, Shorts, YouTube, property pages, email, and variable MLS workflows.
Read the guideChoose where to host a listing video
Compare YouTube, Vimeo, property pages, MLS fields, and delivery links by visibility, embedding, ownership, and lifecycle needs.
Read the guideUse a QR code for a real estate listing
Choose a stable property-video destination, label and print-test the code, track each placement, and maintain the route with the listing.
Read the guideAdd video to an MLS listing
Check the local field and rule, prepare the permitted version, submit it, and verify the MLS, portal, IDX, and syndication displays.
Read the guideMake real estate Reels from listing photos
Choose one campaign job, build a six-scene property story, compose for vertical viewing, and publish an accurate listing package.
Read the guideBuild a just-listed real estate video
Copy a 15- or 30-second scene plan, fill in verified property facts, prepare the launch package, and maintain it after publishing.
Read the guidePlan a coming-soon campaign
Confirm the seller and local rule path, prepare controlled assets, use conditional copy, and manage the active-listing switch.
Read the guidePlan one listing's social campaign
Schedule approved pre-launch, just-listed, event, question, material-update, status, and closeout posts around real campaign conditions.
Read the guideMarket another agent's listing with authority
Clear the property, source media, attribution, exact placements, approval, status changes, and takedown before publishing.
Read the guideRepurpose a listing video
Turn one approved source package into only the horizontal, vertical, feature, event, email, network, and status assets with distinct jobs.
Read the guideSend a new-listing email
Copy five property-specific templates for buyers, a database, an agent network, seller confirmation, and useful follow-up.
Read the guideSend a weekly seller update
Report completed work, buyer activity, feedback, marketing evidence, market context, recommendations, and the next checkpoint.
Read the guidePlan an open house video campaign
Choose seven practical clip ideas, copy the scripts and shot plans, publish from one event brief, and retire expired promises.
Read the guideBranded vs. unbranded real estate video
Define clean and marketing versions, check the complete MLS delivery, brief providers, and prevent the wrong file from being published.
Read the guideYouTube SEO for real estate videos
Package one accurate listing video with a useful title, thumbnail, description, captions, disclosure review, and measurement plan.
Read the guideAI real estate marketing disclosure
Inventory AI-assisted changes, verify the property, preserve original sources, and review each placement's disclosure requirements.
Read the guidePlan a real estate video ad
Set one goal, complete the housing-ad review, build the creative and destination, measure the path, and retire stale campaigns.
Read the guideLaunch and measure the campaign
Handle approvals, channel formats, distribution, tracking, follow-up, and the listing-video lifecycle.
Read the guideMeasure real estate video ROI
Connect complete campaign cost to tagged traffic, qualified actions, production efficiency, and defensible business outcomes.
Read the guideA practical route
Move one listing from decision to distribution
Start with the listing you have
Turn property photos into a video preview
Enter a property address or listing link. Westby builds a cinematic preview from the listing photos so you can review the direction before purchasing.
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