1. Choose video or interactive 3D media
Redfin groups “3D/Video tour” in one support question, but a linear YouTube video and a Matterport 3D scan do different jobs. Choose the viewer task before selecting a field or link.
| Viewer job | Supported medium named by Redfin | What it does not prove |
|---|---|---|
| Understand a guided property story in a fixed sequence | YouTube listing video | Continuous access to every room or interactive spatial navigation |
| Explore a captured property model interactively | Matterport 3D scan | An agent-directed narrative, campaign edit, or live showing |
| Ask questions while an agent moves through the property | Separate live video-chat tour workflow | Permanent prerecorded listing media |
The video vs. virtual tour guide helps decide whether the campaign needs a guided story, self-directed inspection aid, live conversation, or a deliberate combination. Do not label a photo montage as an interactive tour.
2. Confirm the public listing record
Redfin says active-listing data comes from the MLS and public records. Before diagnosing the video, confirm that the correct listing is already public and eligible to display on Redfin.
- Open the correct public Redfin property page and confirm the address and MLS identity.
- Check that the listing is active in the MLS and permitted for internet or IDX display.
- Verify that the listing agent has authority to update the record and publish the media.
- Confirm the seller-approved media plan, source rights, property facts, and excluded details.
- Record the current listing URL, MLS number, status, and a before-submission screenshot.
Redfin's current FAQ says an active listing can be missing when the MLS IDX/Show on the internet field is set to no. Field names vary, so ask the local MLS for the actual public-display control rather than copying that wording into an unfamiliar system.
3. Prepare a supported media link
For a linear listing video, the current Redfin FAQ names a YouTube link. For 3D media, it names a Matterport scan. It does not describe direct MP4 upload, Vimeo, a generic property page, or every 3D provider as equivalent.
| Check | YouTube video | Matterport 3D |
|---|---|---|
| Correct destination | Specific watch page for the approved listing video | Specific public 3D-space link for the approved property |
| Signed-out access | Video plays without an account, password, or private permission | Tour opens without an account, password, or expiring review token |
| Complete experience | Title, thumbnail, description, captions, channel, recommendations, end screen | Starting view, labels, navigation, visible details, sharing, surrounding provider page |
| Lifecycle owner | YouTube account, visibility, replacement, and archive owner | Matterport account, hosting term, access, update, and archive owner |
Use the real estate video hosting guide to set the YouTube visibility and account ownership deliberately. A public or link-accessible media page is still public enough to be copied and reshared; it is not a confidential review room.
4. Review identity, rights, and facts
Redfin's FAQ identifies supported link types, not the complete branding and compliance rule for every MLS feed. Review the exact local virtual-media field and the entire public destination.
- Check every frame and spoken line against the current listing record and visible evidence.
- Inspect agent, team, brokerage, contact, logo, watermark, sign, and promotional identity.
- Review the YouTube channel page, title, description, links, recommendations, and end screen where relevant.
- Confirm photography, footage, floor-plan, music, voice, logo, and editing rights for this use.
- Keep required disclosures clear and do not add unsupported property or neighborhood claims.
- Prepare a clean listing version and a separate branded marketing version when the routes require different identity.
The branded vs. unbranded guide treats the host page and audio as part of the review. A clean thumbnail does not cure a branded end screen or promotional channel destination.
5. Submit through the MLS or Redfin support
Redfin's current FAQ provides two routes for a supported media link:
- MLS route: add the YouTube or Matterport link to the local MLS virtual-media section. Use the MLS's current field, link, host, identity, and distribution instructions.
- Support route: contact Redfin Customer Service and ask them to add the supported link to the correct listing.
Do not add the URL to public remarks unless the local listing rules explicitly call for that use. A dedicated media field carries different data and may be the only supported feed path. If a media provider is submitting on the agent's behalf, record its authorized access, exact field, link, and completion evidence.
Redfin media submission record
Property / MLS number: [verified record]
Redfin listing URL: [current public page]
Medium: [YouTube video / Matterport 3D]
Exact media URL: [signed-out tested link]
Submission route: [MLS field / Redfin Customer Service]
MLS field and rule: [name / help URL / review date]
Version and approval: [filename / identity / approver / date]
Submitted: [owner / date / time / confirmation]
Verified live: [viewer / date / device / screenshot]
Update and closeout: [triggers / owner / action]
6. Inspect the live buyer experience
A saved MLS field or support reply is not the final deliverable. Open the public Redfin page and confirm that a buyer can find and use the intended media.
- Use a signed-out browser and the exact public property URL.
- Confirm that the media belongs to the correct property and that its label describes the format.
- Play or navigate the complete experience on desktop and mobile.
- Check thumbnail, opening, muted comprehension, audio, captions, controls, and keyboard access as applicable.
- Review the host page for unrelated videos, stale identity, inaccessible text, or broken links.
- Compare the live version with the approved master and source record.
- Save the live URL, screenshot, device, date, and reviewer.
7. Troubleshoot the actual data path
| Symptom | Check in order | Responsible escalation |
|---|---|---|
| The listing itself is missing | MLS status, IDX/internet display, Redfin feed coverage, correct MLS number | Local MLS, then Redfin support with the MLS fact sheet |
| The listing is live but media is absent | Supported host, correct virtual-media field, saved URL, distribution setting, processing | MLS support or Redfin support based on the submission route |
| The link does not play or open | Signed-out access, visibility, full URL, redirects, deleted media, account status | YouTube or Matterport owner, then the submitting system |
| The wrong media appears | Property ID, pasted URL, duplicate fields, support request, host replacement history | Record owner with both expected and live URLs and screenshots |
| MLS is correct but Redfin is wrong | Public feed, current field value, media support, timing, and any manual Redfin record | Redfin Customer Service with the listing URL, fact sheet, media URL, and timestamps |
Redfin's FAQ advises checking other MLS-powered sites when listing images disagree and contacting the MLS when multiple sites share the same error. The same source-isolation idea is useful for media, but use the actual media field and support responses as evidence rather than assuming photos and video share identical processing.
8. Maintain and close out the placement
YouTube and Matterport links can stay live after the represented property or listing changes. Define the update rule before publication so an old URL does not silently outlive its approval.
- Review the media after material status, price, availability, condition, event, agent, or brokerage changes.
- Keep the YouTube or Matterport account accessible to the agent or documented owner.
- Recheck Redfin after changing the host page, media visibility, thumbnail, file, or MLS field.
- Do not overwrite one hosted asset with a different listing while old links remain distributed.
- Preserve the final approved source package and publication record.
- Remove, replace, archive, or retain the public media at closeout according to the rights and campaign decision.
Create a guided property story for the supported video path
Westby turns available photos and verified facts from an active public listing into a cinematic video preview. If the approved campaign uses Redfin's current YouTube path, prepare the correct clean or branded version, host it under the responsible account, and complete the MLS or support submission and live verification separately.
Create a free listing-video preview.
Frequently asked questions
How do I add a video tour to a Redfin listing?
Redfin's Agent FAQ, updated February 20, 2026, says Redfin displays YouTube links and Matterport 3D scans. Add the supported link to the virtual-media section of the MLS, or contact Redfin Customer Service and ask them to add it. Verify the correct public property page after submission.
Can I upload an MP4 directly to Redfin?
Redfin's current Agent FAQ names YouTube links and Matterport 3D scans rather than a direct MP4 upload for non-Redfin agents. Host a linear listing video on YouTube or use a supported Matterport link, then follow the MLS virtual-media or Redfin support path. Recheck the current FAQ before delivery.
Do non-Redfin agents have a Redfin agent dashboard?
Redfin's current Agent FAQ says it does not offer a separate agent login. It says Redfin receives active-listing data from the MLS and directs agents to update the MLS for listing changes. The same FAQ provides Customer Service as an alternative path for adding a supported 3D or video-tour link.
Why is my listing video not showing on Redfin?
Check that the listing is public on Redfin, the MLS IDX or internet-display setting is enabled, the correct supported YouTube or Matterport link is saved in the intended virtual-media field, and the link works while signed out. If the MLS record is correct but Redfin is not, contact Redfin Customer Service with the listing URL, MLS fact sheet, media URL, screenshots, and timestamps.
Should a Redfin video be branded or unbranded?
Use the rule for the exact MLS field and feed. The Redfin FAQ identifies supported hosts but does not replace local MLS branding rules. Inspect the complete YouTube page or Matterport experience, not only the media itself, and have the responsible agent or broker approve identity, rights, listing facts, and the public destination.
Current first-party references
Redfin's supported hosts, interfaces, feed behavior, and help process can change. Recheck the current Agent FAQ and local MLS instructions before submitting a new listing.