Is the checklist MLS-specific?

No. It covers common workflow checks. Confirm current brokerage, MLS, platform, and legal requirements for each listing.

Is my progress saved?

Progress remains in the current browser session. Print or save a PDF if you need a durable record.

Free Real Estate Listing Launch Checklist

Launch progress

0 of 20 checks complete.

Property and approvals

Confirm the address, price, status, beds, baths, square footage, fees, and showing instructions.Record seller and brokerage approval for photography, video, copy, music, logos, and distribution.Confirm required disclosures, brokerage identification, license details, and equal-housing marks.Verify the primary campaign goal, audience, call to action, and property destination.

Creative production

Select and approve the hero image and final photo order.Review generated motion for altered architecture, finishes, furniture, landscaping, signage, or views.Approve narration, captions, on-screen text, pronunciation, and numerical facts.Prepare the required horizontal, vertical, square, branded, and unbranded versions.

Publishing

Publish or update the controlled property page before distributing campaign links.Check thumbnails, captions, links, mobile layout, playback, and the sound-off experience.Confirm current file, branding, link, and hosting rules for every MLS or syndication destination.Add campaign parameters to outbound links and test the final destination.

Distribution

Send the approved launch email to the relevant database segment.Share through approved agent-network, social, seller, and paid-media channels.Prepare open-house, price-update, under-contract, and sold variations before they are needed.Assign one person to monitor replies, calls, registrations, and showing requests.

Measurement and lifecycle

Record the launch date and baseline property-page activity.Review qualified visits, inquiries, showing requests, calls, replies, and watch behavior.Schedule the first seller report and document campaign changes.Update or remove affected placements after price, status, date, or availability changes.

Real Estate Listing Launch Checklist

Property and approvals

Creative production

Publishing

Distribution

Measurement and lifecycle

One repeatable preflight from signed listing to live campaign.

Questions

Is the checklist MLS-specific?

Is my progress saved?

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